Kaufen für die Müllhalde

Heute gekauft und morgen schon Schrott? Die Haltbarkeit technischer Produkte ist oft kurz. Teilweise ist dies von den Herstellern gewollt, doch auch die Haltung vieler Verbraucher hat sich verändert. ARTE schaut auf die Wegwerfgesellschaft:

Glühbirnen, Nylonstrümpfe, Drucker, Mobiltelefone – bei den meisten dieser Produkte ist das Abnutzungsdatum bereits geplant. Die Verbraucher sollen veranlasst werden, lieber einen neuen Artikel zu kaufen, als den defekten reparieren zu lassen. Die bewusste Verkürzung der Lebensdauer eines Industrieerzeugnisses, um die Wirtschaft in Schwung zu halten, nennt man „geplante Obsoleszenz„. Bereits 1928 schrieb eine Werbezeitschrift unumwunden: „Ein Artikel, der sich nicht abnutzt, ist eine Tragödie fürs Geschäft„.
Gestützt auf mehr als drei Jahre dauernde Recherchen, erzählt die Dokumentation die Geschichte der geplanten Obsoleszenz. Sie beginnt in den 20er Jahren mit der Schaffung eines Kartells, das die Lebensdauer von Glühbirnen begrenzt, und gewinnt in den 50er Jahren mit der Entstehung der Konsumgesellschaft weiter an Boden.

Heute wollen sich viele Verbraucher nicht mehr mit diesem System abfinden. Als Beispiel für dessen verheerende Umweltfolgen zeigt die Dokumentation die riesigen Elektroschrottdeponien im Umkreis der ghanaischen Hauptstadt Accra. Neben diesem schonungslosen Blick auf die Wegwerfgesellschaft stellt Filmemacherin Cosima Dannoritzer auch die Lösungsansätze von Unternehmern vor, die alternative Produktionsweisen entwickeln. Und Intellektuelle mahnen an, die Technik möge sich auf ihre ursprüngliche Aufgabe zurückbesinnen, auf die dauerhafte Erleichterung des Alltags ohne gleichzeitige Verwüstung des Planeten.

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Download: hier oder Kaufen für die Müllhalde

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Wikipedia über die geplante Obsoleszenz: http://de.wikipedia.org/wiki/Obsoleszenz

Die Homepage der berühmte Glühbirne von Livermore, und für Neugierige noch der Livestream: BulbCam.

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